Behind the Scenes at our AW18 Shoot

You’re probably thinking, ‘jeez it’s been much too long since I last had an insightful slice of life behind the scenes at a Bluebella shoot’, right?

Well welcome! To a sneak peek behind the lens at the campaign shoot of our latest A/W18 collection.

It being our most delectable collection yet, we didn’t think one model would be enough to truly showcase the styles, so we went all out with two models. In a studio housed in the ends of East London (naturally) we gathered our shoot dream team against a backdrop of ex-warehouse windows, whitewashed wooden floorboards and exposed ceiling beams.

Enter models.

With fourteen images to shoot in a day (plus many more outfit changes), including setting up and de-rigging, our work was cut out for us. Even with the wild schedule however it was a solid gold PEACH of a day, and we wanted to share the joy with you, our gorgey gang – because where would we be without you after all?

So here’s a look behind the camera, whether it’s our photographer Alisa’s or the iPhone of the model themselves (heavily invested in that perfect selfie).

As ever, to reflect the two drops within our A/W18 season – August and then September/October deliveries – we needed to create not one but two looks. This was achieved using two distinctive backdrops (colourama is the industry term, if you want to show off to your friends), and two separate hair/makeup briefs to match.

Our first set, for Drop One, was naturally summery and clean, with a taupe-y backdrop and minimal styling, keeping the focus on the product and strong poses.

The beauty looks went hand in hand with this idea, keeping to natural skin and minimal makeup on the eye and lip, with soft hair.

The second look, dropping in September/October, called for a reduction in this light and summery feel, moving to a darker, textured effect colourama.

To mirror this shift in mood the hair and makeup were changed to a bold eye flick and darker lip on the respective models. A scraped back ponytail alongside a straightened down do maintained the brief. Clean and strong and, dare we say it, sexy, were the words on the agenda.

Of course one must remain ever vigilant to the ill effects of gravity and hot lights (not to mention throwing yourself around the set) on hair and makeup, and our trusty beauty duo were kept busy with brush and spray.

The resulting imagery was stunning and just kept on coming – indeed the hardest part of the whole shoot was trying to select our favourites from the images galore.

Basically the shoot was a huge success and the subsequent imagery the strongest yet, in our humble opinions. The whole team were a dream as ever and made it through laughing, right alongside the two gems of models (exhibit A and B below).

All in all, our A/W18 collection looked a million dollars.

Here’s to the next one!

See the final images and the full collection here.